Influence of the Internet on Media

The rise of technology has resulted in strong changes in the media landscape. There are
now many new and innovative ways to share information and resources. With the advent of
social media, people can now access information more easily than ever (Mann et al., 2016).
However, some older media models are becoming less relevant, and traditional journalism
practices are being replaced. The new frameworks created to access electronic news have
affected the mainstream media. Content is now being broadcast across multiple platforms using a
new approach. This essay will look into how the technological disruptions in media have resulted
in changes in how information is accessed and shared, as well as explore the impact of social
media on consumers, with a particular focus on how it can be used to influence their decisions.
In discussing the influence of the Internet on media development, one must learn how
media, culture, and technology intersect and influence one another. I will firstly provide a brief
overview of the three concepts and their relationship to one another (Steinfeld & Lissitsa, 2021).
Another additional focus will be to discuss how each of these concepts has been transformed by
the advent of new technologies and how they continue to influence and shape one another in the
contemporary age. Media, culture, and technology are all interrelated concepts that have a
profound impact on one another. Media refers to various means of communication, such as
television, radio, newspapers, and the Internet. Culture is the shared system of beliefs, values,
and behaviours that define a group of people.
Technology refers to applying scientific knowledge for practical purposes and includes
tools and techniques. The relationship between media, culture, and technology is complex and
dynamic (Viberg & Grönlund, 2015). Media shapes culture by influencing how people think,
feel, and behave. Culture, in turn, shapes media by shaping the content that is produced and

consumed. Technology also shapes both media and culture by enabling media content's
production and consumption and shaping how people interact with media and culture. The
relationship between media, culture, and technology constantly evolves as new technologies
emerge and new media forms are developed.
The advent of new technologies has transformed how media, culture, and technology
intersect and influence one another. For example, the Internet has profoundly impacted all three
of these concepts (Bernhard et al., 2015). It has transformed how information is disseminated
and consumed and created new cultural expression opportunities. It has also changed how people
interact with media and culture and has made it possible for people to connect in new and
different ways. The relationship between media, culture, and technology will continue to evolve
in the future as new technologies and media forms emerge. How these concepts intersect and
influence one another will also change as this happens.
The Internet has drastically changed the way people communicate with each other. It has
also had a significant impact on the way Media is consumed. The Internet has allowed for a more
globalized world, where people from all corners can communicate and share information
(Steinfeld & Lissitsa, 2021). This has led to a more open and interconnected world, where people
are more aware of what is happening in other parts. The Internet has also allowed for a more
democratic media landscape, where people can choose what they want to consume and where
they want to consume it. This has led to a more fragmented media landscape, where people are
exposed to a wider range of viewpoints.
Consequently, the Internet has been the most disruptive force in media in the past 20
years. It has allowed the creation of new forms of media, such as social media and online video
platforms. It has also allowed for the democratization of media, as anyone with an internet

connection can now be a creator and publisher of content (Mann et al., 2016). The Internet has
also had a major impact on traditional media, such as print and television. The rise of digital
media has led to a decline in print media as readers have migrated to online platforms.
In addition, the popularity of streaming services has led to a decline in television
viewership, as people are increasingly watching shows and movies on their computers or mobile
devices. The Internet has also profoundly impacted the business side of media (Viberg &
Grönlund, 2015). The rise of digital media has le